Kylie Jenner just gave fans the throwback they have been asking about for a decade. The 28-year-old showed off pastel pink hair in a new Dunkin’ ad. This look brings back memories of her King Kylie era from 2014. Back then, she ruled Instagram and Tumblr with her changing pink and teal hair.
The pink is not just nostalgia. It matches the product. Jenner is launching three limited-time pink drinks with Dunkin’, all inspired by that same era: the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte, and the Pink Lemon Drop Suncloud Lemonade. The King Kylie Collection officially launched July 8.
The Ad Plays Like A Sketch
Jenner posted the ad on Instagram for her 382 million followers. It dives deep into boss-mode comedy. She wears a pink skirt suit with a plunging blazer and corset. In the boardroom, she dominates her fictional employees, steamrolling each one.
“So what do we think,” Jenner opens.
An employee named Gerald starts in with the numbers: “We’ve crunched the numbers on this and the margins are…”
Jenner cuts him off: “Pink, candy pink. Type that up.”
When another colleague asks about benchmarks, Jenner answers, “Smooth, creamy, rich.” A third woman gets the ad’s best line: “Sounds like my ex-husband.”
Gerald tries once more, suggesting the collection “needs a good name.” Jenner shuts it down: “It has a name Gerald.” She plugs in her laptop and “The King Kylie Collection” flashes onto the screen.
She captioned the video, “The King Kylie Drinks are here. Only at Dunkin,” with a crown and a red heart.
Fans Went Straight To Dunkin’
The comments filled up fast. One fan wrote, “She ate with this one.” Another said, “I’m screaming, I can’t believe this! Taking over the internet you just made my summer Kylie.” A third kept it practical: “Iconic… I’m on my way to Dunkin’ right now.”
For a brand collab, that last comment is the whole point. The ad is fun, but the real win is people driving to Dunkin’ the same day.
Why Pink Hair Means So Much To Kylie Fans
Anyone who followed Jenner in the mid-2010s knows this is more than a wig. The King Kylie era marked her time as one of the most-followed teens online. It was all about candy-colored hair and a style that inspired a whole generation.
She has flirted with the comeback before. In 2024 she posted pink hair with the caption, “Hiiiii remember me.” Back in 2020, she wrote on her Instagram Story, “Pink hair will just always be my favvv.” She kept a pink-haired photo as her profile picture for months. This was surprising since she usually has dark hair.
Jenner, who shares Stormi, 8, and Aire, 4, with ex Travis Scott, clearly knows this era is her most beloved. Turning it into a drink line is smart. She sells her own nostalgia, and fans at Dunkin’ show the demand is still strong.
Kylie Jenner is pretty in (candy) pink. 🩷 https://t.co/mFxz8xescH pic.twitter.com/btbP2Tskt0
— E! News (@enews) July 8, 2026
Kylie Says The Baddie Never Left
Jenner herself pushed back on the idea that King Kylie ever ended. In an interview with Dazed last year, she called the whole narrative funny.
“I’ve seen that before too, and I’m always like, first of all, the baddie never left,” she said. “I wear a latex dress at least once a week. Like, where do you guys think the baddie went? People saw me in a flowy dress once in my life, and they were like, ‘She’s gone!’ I wore a sundress once in Palm Springs, you know, like, can a girl wear a sundress once?”
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